Hey, I'm Phill, a UI/UX Designer with 16-years experience in diverse digital design, based in New South Wales, Australia.

I specialise in creating intuitive and user-friendly designs that enhance user experience and engagement. My career has been a journey of continuous learning and growth, allowing me to master various aspects of design and development.

My expertise lies in understanding the core needs of users and translating them into compelling designs. I love visualising complex concepts and simplifying them into clean, accessible interfaces. My approach combines creativity with a strong technical foundation, ensuring that each project I undertake is not only visually appealing but also functionally robust.

Driven by a passion for innovation and excellence, I constantly seek to push the boundaries of what is possible in digital design. Whether it's a small project or a large-scale endeavor, my focus is always on delivering exceptional results.



Senior UI/UX designer, Head of design, 2022 - Present

At BetCloud, I lead the design team, focusing on UI and UX design principles. My responsibilities span user research, concept development, UI design, and overseeing the validation process. I also contribute to motion graphics and front end code. Part of my role involves mentoring junior designers, enhancing their skills and contributing to the team's creative dynamics.


UI/UX Designer, coder, 2018 - 2022

As a freelancer, I have been involved in numerous projects from start to finish, encompassing the entire design process. This includes creating wireframes, designing user interfaces, and coding the final product. My comprehensive approach ensures a seamless transition from concept to a fully functioning design.


UI/UX Designer, 2008 - 2018

During my decade-long tenure at Webqem, my expertise encompassed all facets of UI and UX design, from concept to execution. I led projects in creating digital strategies and designing comprehensive user experiences for websites and applications. My role also included consistent interaction with clients, managing projects for major brands both in Australia and internationally, ensuring each project was aligned with the client's vision and market needs.

Red Apple

Animator / UI Designer, 2006 - 2008

Engaged in creating designs with writers and producers, focusing on online educational videos, interactive animations, and eLearning content for Australian schools.

Previous Engagements

People and places I've worked with

Fidelity International
Real Estate Australia