• UX
  • UI
  • Code
  • SEO

Goodtoplay, an online retailer, faced the challenge of migrating their existing eCommerce platform from Magento to Shopify.


This migration presented an opportunity to enhance the user interface (UI), user experience (UX), and responsiveness of their website. As the lead UI/UX designer and developer on this project, I undertook the task of not just migrating the site but reimagining it entirely.

Challenges and Solutions

Upon a thorough evaluation of Goodtoplay's Magento-based website, it became clear that a straightforward migration to Shopify wouldn't suffice. To address this, I took the bold step of rebuilding the entire site from the ground up. This approach allowed me to not only ensure a seamless transition but also to make substantial enhancements to the UI and UX.

Goodtoplay's new Shopify collections template

My focus was on modernising the visual appeal of the site, streamlining navigation, and optimising the user journey for a more intuitive shopping experience. Additionally, I resolved the responsiveness issues that existed in the previous version, ensuring the website performed flawlessly across various devices and screen sizes.


The migration and redesign of Goodtoplay's eCommerce website resulted in significant improvements on the front end and managing products in the back end. The new Shopify-based platform not only met their technical needs but also provided a more user-friendly interface. The enhanced UI and UX elements received positive feedback from both new and existing customers, leading to increased user engagement and higher conversion rates.

Goodtoplay's new Shopify product template

With a responsive design in place, the website now delivers a consistent and enjoyable shopping experience across all devices. This project showcases how a strategic approach to migration and a focus on UI/UX can lead to substantial enhancements in an eCommerce website's performance and user satisfaction, ultimately benefiting the business's bottom line.